Second Friend Store is the first selective resale platform in Russia for buying and selling items from luxury and premium brands. My collaboration with the project dates back to 2013, when I developed the logo, brand identity, and the first version of the website.
By 2024, it became evident that the website design needed a refresh and update. We began with the concept and design system, progressively iterating through updates to elements and pages. The redesign process is still underway.
The core elements of our design concept are simplicity, clean typography, generous white space, and a strong focus on showcasing the products.
Brand Design
UX/UI
Design System
Webdesign
Designed by Kirill Ten
Type set Suisse Int'l by Swiss Typefaces